Amalan Indonesia
Social Media Specialist
Amalan Indonesia
Social Media Specialist
Project Date
Apr 2021 - Dec 2024
Industry
Fintech - Debt Management
Amalan is Indonesia's pioneering debt management company, helping people resolve over 1.5 trillion rupiah in overdue debt.
Project Overview
Amalan Indonesia is the pioneering debt management company in Indonesia, with the challenge of raising brand awareness and educating the public about debt management and their services. As a Social Media Specialist, I face the exciting challenge of promoting a company whose services are still unfamiliar to many. My responsibilities include managing platforms such as Instagram, Facebook, TikTok, YouTube, X, and LinkedIn. I collaborate with the Content Manager to plan campaigns, write content, organize our content library, host live events, and monitor all social media activities. Through awareness and educational content, we are successfully helping people understand debt management and find solutions to debt issues.
Objective:
Brand awareness
Educating audience about debt management
Overall Result
Each year, we encounter various challenges that impact our social media performance. By prioritizing brand awareness and educational content, we have successfully enhanced both brand recognition and debt management awareness.
High Performing Content Pillars
Brand Introduction
Apa itu amalan?
This content garnered 217K views, 1.8K likes, 1.3K comments, and 5.8K saves.
Apa saja Syarat Mengikuti Program Keringanan Utang amalan?
This content garnered 195K views, 1K likes, 285 comments, and 2.1K saves.
5 Alasan Kenapa Harus Memilih amalan
This content garnered 128K views, 646 likes, 195 comments, and 1.2K saves.
Educational
Pentingnya Membangun Dana Darurat untuk Menghindari Utang
This content garnered 48K reach, 59K views, and 179 reels interactions.
7 Tips Lunasi Utang Saat Semua Kebutuhan Naik
This content garnered 4.8K reach, and 571 post interactions.
Memahami Hak dan Kewajiban Anda Saat Ditagih Debt Collector
This content garnered 19.9K reach, 25.2K views, and 235 reels interactions.
Success Story
Marlina
This content garnered 19.9K reach, 21.5K views, and 268 reels interactions.
Restu
This content garnered 19.4K reach, 22.7K views, and 201 reels interactions.
Ade
This content garnered 23.8K reach, 35.9K views, and 359 reels interactions.
The Process
Initial Problems:
Many audiences are still unfamiliar with debt management companies.
There's a lack of educational content on debt management.
The topic of debt management is often seen as overwhelming.
Solutions:
Boost brand awareness.
Develop new content pillar.
Refresh and optimize existing content.
Revamp visual design.
My Process:
Since debt management was new to me, I participated in internal training to learn about amalan's services, target audience, and the latest financial trends. With no direct competitors in Indonesia, I looked at international brands and other financial companies for insights.
Planning and DevelopingÂ
Armed with insights, I took these key steps:
Aligned social media personas with amalan's image of professionalism, credibility, and care.
Updated the visual design for a cleaner, fresher look.
Created strategic content addressing audience pain points, like overcoming debt, managing finances, and seeking professional help.
Shared this content across all channels.
Team Collaboration
To achieve our marketing goals, I collaborate closely with the Content Manager to align strategy and content creation. I also partner with Visual Designers and Video Producers to craft engaging content. To reach new audiences, I work alongside Performance Marketers. This collaboration allows me to monitor and analyze each piece of content and channel, optimizing them for future projects.