Google Indonesia

Social Media Strategist

Google Indonesia

Social Media Strategist

Project Date
August 2020

Industry
Internet Service

Project Overview

Pitching social media strategy for Google Indonesia with an objective to drive continuous conversation around Google brand that impacts brand love & marketing objective by optimizing owned channel performance.

Problem

Google Indonesia needed to enhance engagement and optimize the performance of their owned channels. With a limited timeline, we aimed to create the most compelling proposal.

Action

We developed the persona "Mbah Google" tailored specifically for the Indonesian market. We introduced new content pillars aligned with campaign objectives and conducted social listening to understand audience conversations and interests.

Result

This project was in the pitching phase. While we presented our ideas, we were not successful in securing the project.

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