McEasy

Digital marketing was a new territory for McEasy. They aimed to enhance brand awareness, drive web traffic, and generate potential leads.

To craft an effective digital marketing plan, I began with audience identification to define McEasy’s target market. I then developed a social media plan and content pillars for organic social media activities. Additionally, I conducted keyword research to optimize web articles and created a detailed project timeline to guide the implementation process.

The outcome was a feasible digital marketing plan designed to serve as a foundational step in boosting brand awareness, increasing web traffic, and generating potential leads.